A team of four KITMAN students won first place at the National Tourism Innovation Competition 2024, held at Chulalongkorn University. Their project, "Smart Heritage: AI-Powered Cultural Tourism Experience," impressed the judges with its innovative use of artificial intelligence to enhance tourist experiences at historical sites.

The winning team received a trophy, certificates, and a cash prize of 50,000 Baht. The project will be further developed in collaboration with the Tourism Authority of Thailand (TAT) for potential real-world implementation at select heritage sites across Thailand.